Our Aims

The Cambrian Mountains Initiative aims to help consumers connect to the life and people of the Cambrian Mountains by experiencing its fine quality, delicious natural foods and visiting the area. Farmers, food producers and tourism businesses who sign up to the principles of the Mynyddoedd Cambrian Mountains brand have the opportunity to use the over-arching brand identity on their products and services. The brand is intended to promote the region and signal values that consumers will recognise, trust and enjoy. Proceeds from Mynyddoedd Cambrian Mountains branded sales will help return a profit to farmers and producers and help develop a sustainable future for their families.

Guiding principles

• Encouraging vibrant rural communities

• Adding value to traditional family farms

• Maintaining valuable habitats and eco-systems

• Offering the highest quality farm products and services

• Caring for the natural and built environments

• Connecting consumers with the countryside

• Supporting rural tourism