Heart of Cambrian Sausage

1 NOVEMBER 2010

NEW Cambrian Mountains Sausage launches in time for British Sausage Week!!!

Staff at local Cammarch Valley butchers have created a special new Welsh sausage to mark British Sausage Week (1-7 November 2010). Based in Llanwrtyd Wells, the shop has devised the delicious new ‘Heart of the Cambrians’ sausage as part of the Cambrian Mountains Initiative (CMI). The CMI venture is spearheaded by HRH The Prince of Wales and is designed to help add value to local produce by using the Cambrian Mountains brand and encouraging local supply chains.

Staff at Cammarch Valley butchers in Llanwrtyd Wells wanted to create a sausage with a distinctly local Welsh flavour and after much research, they hit on the idea of teaming up with a neighbouring brewer to create a new Welsh Pork and Ale sausage. Locally sourced pork is used to make the sausage, together with Cambrian Heart Ale produced at Llanwrtyd’s Heart of Wales Brewery.

The new sausage, ‘Heart of the Cambrians’, is made by award winning butcher Andy Parr, who was thrilled to develop the new flavour sausage in time for British Sausage Week. Commenting, he said, "It’s great to be able to create a new product that promotes the shop and the region as well as supporting another local business! We have had a great response to tastings and now hope to enter the Heart of the Cambrians Sausage in the open section of this year’s Royal Welsh Winter Fair."

Cammarch Valley butchers is owned by Dai & Delyth Thomas, and the new development follows Delyth’s interest and involvement in other aspects of the Cambrian Mountains Initiative. This has seen her team supplying quality local meat for menus at Carlton Riverside House, the AA 3 Rosette, award winning restaurant in Llanwrtyd and where owner chef, Mary Ann Gilchrist was recently appointed a Cambrian Mountains Initiative Ambassador by HRH The Prince of Wales.

Delyth has also been keen to develop Cammarch Valley butchers lines and products that could be branded as Cambrian Mountains. "Our new sausage is the first of what we hope will become distinctive branded products," said Delyth. "We were already supplying the Neuadd Arms with meat so using the Cambrian Mountains ale seemed too good an opportunity to miss. It was a natural partnership!"

The Heart of Wales brewery has been making the CMI Cambrian Heart Ale since April this year and was visited by HRH The Prince of Wales and HRH The Duchess of Cornwall this summer. The Cambrian Mountains Initiative aims to help promote rural enterprise and add value to products and services in the region.